Trend Insights November
LiveWall wil altijd meegroeien met de veranderingen en kansen in de maatschappij, maar het runnen van een bedrijf en tegelijkertijd up-to-date blijven is makkelijker gezegd dan gedaan. Daarom is TrendInsights onze manier om zowel onszelf als onze klanten op te hoogte te houden van de laatste ontwikkelingen. ‘Insights’ zijn kleine signalen in de vorm van producten of diensten, waarvan wij geloven dat deze een future growth potential hebben. Op een dagelijkse basis zijn we altijd op zoek naar trends in marketing, technologie en innovatie. Zie hier de highlights van het rapport en zijn 6 trends.
1. Phygital – het combineren van fysieke en digitale werelden
Google is leading a huge $542 million round of funding for the secretive startup Magic Leap, which is said to be working on augmented reality glasses that can create digital objects that appear to exist in the world around you. Rather than displaying images on the glasses or projecting them out into the world, Magic Leap’s glasses reportedly project their image right onto their wearer’s eyes — and apparently to some stunning effects.
3D Eye-popping ads
Norwegian company Cxense has introduced a visually stunning new solution that requires nothing more than HTML and even works on mobile devices. The ingenious parallax-3D solution, which runs off of their ad servers, can move when the user scrolls, use a mobile phone’s accelerometer, or even pop out on their own accord. Images literally pop out of the page, showing off products and visuals as well as grabbing users’ attention.
Play your stripes
Gap has partnered with the electronic music artist Blood Orange for an interactive experience created for the holiday season. ‘Play Your Stripes’ is an augmented reality experience on Gapgiftguide.com, a site that offers a holiday gift guide for stress-free seasonal shopping. The experience lets visitors create different sounds by activating their webcam and then strumming their stripy clothes
2. Interactive advertising – interactief reclame maken
Most interesting man in Virtual Reality
Using the headsets, drinkers of Dos Equis beer will enter the virtual reality of The Most Interesting Man In The World, with the goal of helping locate his lost little black book. For those who don’t own an Oculus Rift, an interactive online video is also promoted.
Spot the Croc – Lacoste
Lacoste has turned to Snapchat for its latest competition, asking followers to find a crocodile hidden in a series of five short videos. The brand wants you to Spot The Croc on Snapchat for a chance to win 20% off some Lacoste gear. They’re sending out on Snapchat video every two weeks and the first ten people to spot #spotthecroc and snap @lacoste will win.
Direct the color-scheme for the interactive ASOS video
Checking out a new clothing collection online usually means scrolling through pages of products to find what you’re looking for. ASOS has come up with a quicker and more entertaining way to explore its new collection, with a music video that lets users swap shades at the click of a button.
3. New payments – simpelweg een portemonnee is niet meer voldoende
Pay per laugh
Teatreneu, an independent comedy theater company in Barcelona, recently started performances of a new show with an innovative tech twist: the company offered to charge audience members according to how much they laughed during the performance, attempting to make each person’s admission price relative to the value they received.
Tweet-activated vending machine
Frito-Lay brand Walkers Crisps converted London bus shelters into vending machines that gave passersby a free bag of chips in exchange for sending out tweets. In a UK first for out-of-home advertising, three Twitter-activated digital vending machines were placed at bus shelters in Oxford Street and Clapham Junction. Passersby were encouraged to “tweet to eat” by sending a message to ‘@Walkers_busstop’. Lineker would then seemingly respond by dispensing a free pack of the ‘Do Us A Flavour’ finalist chips.
Paying with your heatbeat
Mastercard and identity wearables company Bionym say they will test the use of wearable devices to authenticate and execute “contactless” mobile payments in a multi-bank pilot program in Canada starting this year. In the pilot, the card-issuing banks will put the near field communication (NFC) chip normally baked into contactless credit cards into Bionym’s Nymi wristband. The Nymi band uses the wearer’s unique heartbeat to verify that he or she is the real card holder.
4. Transhumanism – de maakbare mens
Motorola password pill and electronic tattoo
Even if you use strong passwords, as recommended, sites still get hacked (over and over and over again).Why not turn your entire body into an authentication device? Motorola showed off two things her team has been working on: a digital tattoo and a once-daily pill, both of which would be used to authenticate you in some manner or another.
The Man who can hear Wi-Fi
Frank Swain has been going deaf since his 20s. Now he has hacked his hearing so he can listen in to the data that surrounds us. This wasn’t the result of a sudden mutation or years of transcendental meditation, but an upgrade to his hearing aids. With a grant from Nesta, the UK innovation charity, sound artist Daniel Jones and Frank Swain built Phantom Terrains, an experimental tool for making Wi-Fi fields audible. Running on a hacked iPhone, the software exploits the inbuilt Wi-Fi sensor to pick up details about nearby fields: router name, signal strength, encryption and distance.
A growing cadre of innovators is taking things further, using replacement organs, robotic prosthetics and implants not to restore bodily functions but to alter or enhance them. When he lost his right eye in a shotgun accident in 2005, the Canadian filmmaker Rob Spence replaced it with a wireless video camera that transmits what he’s seeing in real time to his computer
5. Stranger partnership – creëren met onbekenden
Music video via Skype
Chris Shimojima searched NYC for a variety of subway musicians to unite for a live experiment. He stationed them at 9 different subway stops with wifi and had them simultaneously connect to composer Ljova. He led them in a performance of “Signal Strength,” an original piece he wrote for them.
Marketplace for event spaces offers islands and yachts for rent
Could your next training event be on a sailing ship or deserted island? There are countless buildings and venues that lie empty and unused. To try and remedy this problem, Spacemarket has created a place where businesses can find venue locations unlike any other. Some of the offerings so far include unused sailing vessels, heliports, baseball grounds, traditional Japanese homes in historic villages, and even a deserted island.
6. Dronification – oneindige mogelijkheden met drones